Colourful Ball Pit - Kids/Family Brand Strategy Tips Blog

5 Signs Your Kids/Family Brand Idea Will Succeed

In brand voice, business building, copywriting, launch by saskia

There’s no escaping it. Launching a new business is daunting! But, since you’re here… I bet you’re the type of woman who’s already showing clear indicators you’ll make it work! Here are 5 signs your kids/family brand idea will succeed:

1. You’re passionate about your business idea

perfect i love it GIF by Originals

You’ve let yourself dream this far. You’ve got an idea and it’s bubbling at the back of your mind, distracting you from the ‘Mummy, Mummy!!’ yells as your brain whirrs in how-can-i-make-this-work mode. You’re passionate about your idea, because you’re SURE if you can make it work it has real potential. Real profit making, joy bringing POTENTIAL. It’s exciting, and as much as those negative voices want to hold you back, the excitement for what could be keeps coming back strong.

2. You know ‘failure’ is part of the process

Yes, starting something new is scary and you definitely have your concerns about whether you can make it work (it’s only natural), but you also know that ‘failure’ isn’t really a thing. If something doesn’t go as planned, you know you’ll pick yourself up and try again – whether that means giving a strategy another try, investing more time or trying another tact altogether! After all, ‘failure’ is just a learning opportunity.

3. You’re ready to ‘feel the fear and do it anyway’

do it GIF

It comes hand in hand with the willingness to keep going even if things ‘fail’ the ability to push forward even when your scared about how it will all pan out.¬†

When you’re launching a new business there will always be times you’ll need to step out of your comfort zone. This is when it’s key to get back to your vision and remind yourself it’s all worth it.

4. You’re eager to share the joy of what you do with other families

Of course, you want your business to be profitable… but there’s another driving factor in your mission to build an amazing kids/family brand… You are eager to share your products/services with the people who need them and make a positive impact on their lives.

5. You’re willing to invest the time and/or money you need

time is money claire coder GIF by Girl Starter

You believe in your business idea, you’ve got the passion, the vision, the right mindset… It’s no surprise then that you’re fully invested and have promised yourself you’ll do what it takes to see your dream come into fruition! It may mean late nights on your laptop or early mornings meeting stockists, it might mean money spent on coaching instead of holidays or weekends spent learning instead of National Trust tripping… Your vision is for the long-term and you know there will be some sacrifices of time and money for the end gains.

See! Really all you need to succeed is the right attitude and determination. If you want to make it work and you’re ready to learn, grow and keeping going¬† – you will make it work. Don’t forget, I’m here for you along the way. Find out more about The Parent-Magnet Process to unlock the power of words and position your brand for parent-attraction.