When you’re building a brand, the importance of the visual stuff seems obvious. Have a great logo. Have a nice web template. Make sure your photography is professional… it all adds up to a quality brand image customers can trust. …
5 Signs Your Kids/Family Brand Idea Will Succeed
There’s no escaping it. Launching a new business is daunting! But, since you’re here… I bet you’re the type of woman who’s already showing clear indicators you’ll make it work! Here are 5 signs your kids/family brand idea will succeed: …
6 Ways to Align Your New Business for Parent-Attraction
If you’re going to launch a kids or family focused brand in 2020, you may as well go big and go bold. Instagram is awash with new parent-targeting businesses popping up – and I don’t say this to scare you …
3 Research Steps You MUST Do for a Magnetic Launch
What if I told you there were three straightforward steps to fast-track your kids or family focused business for success? Three steps to set yourself up for the attention and connection you’d love for your parent-targeting business idea, from the …
6 Things You Need to Know Before Revamping Your Kids/Family Brand Web Copy
Re-branding your business isn’t solely about creating more impact with your visual identity. An on-brand parent-attracting voice communicated through all your online communications is key. Before you write a word, here are 6 things you need to know to hook …
7 Elements of Your Parent-Targeting Brand Copy and Content to Improve First
You want to up your game online. You want to make sure your online presence is top-notch. Your web copy is compelling (and converting) and your digital content is attracting the right audience, and harnessing the know-like-trust factor. But where …
How To Make Blog Idea Generation Easy (And Fast)
When you’re not a natural writer, coming up with blog ideas and topics can be painstaking and slow. Here’s my guide to making the process quick and easy – so you can whizz up blog titles during naptime: Get super …
8 Signs You Should Outsource Writing For Your Business (& What A Writer Can Do!)
I’m skipping subtlety this week, with a blog to satisfy your curiosity and get to the bottom of whether you should outsource writing for your business. Here are 8 signs working together would be beneficial: 1. You’ve never got enough …
25+ Blog Post Ideas For Your Family-Focused Start-up
Just when you thought your business ‘to-do’ list couldn’t get any longer: you realise your blog has gone cold and your web traffic has taken a plummet. Time to bring it back to life and attract parents who need you! …
7 Ways To Create Parent Friendly Content Through Collaboration
There’s no denying, running your own business means a lonely journey at times. There are days I wish for nothing more than someone to bounce my ideas off! Yes, working for yourself means you need to actively seek collaboration. Here’s …