Product descriptions. I might be in the minority when I say: I LOVE writing them. I can get completely lost in bringing out the positives of a product, stirring emotions and tempting wallets – it’s a writing process that’s almost second nature. If …
5 Reasons To Stop Copy & Pasting And Write Unique Product Descriptions
As a mum of two and a copywriter in the kids/family sector, I browse a LOT of beautiful online stores. And if there’s one thing I rapidly notice as I peruse, it’s copy and paste product descriptions. Descriptions that provide …