8 Signs You Should Outsource Writing For Your Business (& What A Writer Can Do!)

In business blogging, copywriting by saskia

I’m skipping subtlety this week, with a blog to satisfy your curiosity and get to the bottom of whether you should outsource writing for your business. Here are 8 signs working together would be beneficial:

1. You’ve never got enough time

It’s a phrase every parent is familiar with: I’ve just never got enough time! I know it’s a phrase on repeat in my mind, as I never quite reach the end of my to-do list… In reality though, when we’re saying we don’t have enough time – we’re saying ‘we don’t have enough time to prioritise’ the task in question. If you want to get a blog post written or your web copy overhauled, but don’t have time to do it yourself, why not get someone else to do it for you? It’s a great way to free yourself from the guilt of still not having got around to it…

2. You second guess yourself

You’ve written your about page but you can’t bring yourself to put it live… What if people don’t like your tone? What if you’ve waffled? What if your grammar is poor and it’s obvious you’re dyslexic? What if it’s not clear who you are and what you do and people click off your site and go shop somewhere else!? Hiring a professional copywriter allows you to breathe a sigh of relief as you get fresh eyes on your words. They will work to ensure your content reads well, resonates with your target audience, and boosts the likelihood of making a sale.

3. You know what you want to say, but don’t know how to say it

Enough Pulling Hair GIF by Originals

Maybe you’ve got a content job you’ve been putting off because you don’t know where to start. Not everyone is a natural writer – though it may feel like being an online business owner requires you to be. If you know what you want to say, hiring a professional is a brilliant way to put your ideas into words for you.
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I get to know my clients’ before I write a single word. Uncovering more about their business, vision, voice, target customers, competition – it’s then that I can write authentically, as if I was one of their team. Some people call me a mind reader… but really, I simply do my homework!

5. You HATE being salesy, but you want to sell

I’ve been self-employed for nearly 10 years now, but it’s only more recently I’ve accepted the need to be OK with selling. Telling people we’re worth spending money on can be uncomfortable and writing copy that shows us in our best light (and tempts people to buy) is no different. Fortunately, I love writing sales copy for other people. Product descriptions are a favourite!

6. You want to focus on more enjoyable tasks

This one’s pretty self explanatory. If you don’t want to be writing, don’t do it. Hire a pro and go off to enjoy other things. Get out and network, turn off and Netflix. The choice is yours, but you really don’t have to do it all.

daisy duck shrug GIF7. You haven’t got a clue about SEO

SEO. Snore snore snore.  Gone are the days when you can get away with stuffing your keywords onto a hidden web page on your site (not sure that ever worked).  I’m not a huge fan of search engine optimisation, but I do know how to use search phrases and keywords without making your readers wince.

8. You keep meaning to update your blog… but haven’t for months

I get it, honestly. Check back through my own blog and you’ll soon see my once a week schedule has gone out the window in favour of a post whenever I get the chance. Thank you, client projects! Immediate income generating tasks should always take precedence over long-term marketing strategies, but when your best intentions to create fresh content and connect with potential customers are not materialising month-after-month then it’s time to take action: get someone else on the case!
Is getting copy/content help on your to-do list? Head over to Instagram and introduce yourself or let me know what’s holding you back.
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