There’s a plethora of responsibilities that come with running an online business… Throw busy family life into the mix, and it’s no wonder so many kids/family sector brand owners need to drop one of their many spinning plates occasionally! The …
6 Ways To Keep Your Content Consistent & Build Parent Trust
Attracting curious parent browsers is only half the battle for kids/family brand owners. Next, the conversion. Creating a customer online heavily relies upon building trust with those the other side of the screen; it’s crucial you show potential buyers you …
4 Blog Post Ideas To Increase Shareability And Get Seen By More Parents
You’ve been keeping your brand blog up-to-date and getting great feedback… but you still wish you could create a piece of blog content that would REALLY get attention? A blog post that will get shared and drive parents to your …
7 Elements Of A Product Description Parents Will Love
Product descriptions. I might be in the minority when I say: I LOVE writing them. I can get completely lost in bringing out the positives of a product, stirring emotions and tempting wallets – it’s a writing process that’s almost second nature. If …
6 Ways Your Web Copy Is Stopping Parents From Purchasing
Words play a fundamental part in the online sales process; whether you like it or not, the words you’ve uploaded to your website or e-store are having an impact on your sales. Yikes! Here’s what to look out for if …
4 Easy Strategies To Drive Parents To Your Website With Blog Content
If you’re going to spend time putting together a blog post, you may as well get it right. And by ‘right’ I mean, make it work for you by attracting as many target customers as possible to your website. Fortunately, …
6 Ways To Use Content To Convert Busy Mums Into Customers
As a busy mum myself, I know well the constant juggle of commitments that comes with being a parent. Yet it’s funny how, no matter how busy I am, I still frequently find myself lost in online content in its various guises… And I …
5 Reasons To Stop Copy & Pasting And Write Unique Product Descriptions
As a mum of two and a copywriter in the kids/family sector, I browse a LOT of beautiful online stores. And if there’s one thing I rapidly notice as I peruse, it’s copy and paste product descriptions. Descriptions that provide …
6 Places To Publish Posts To A Parent Audience (Without Having A Blog!)
Blogging is a fantastic way to educate, inspire, and entertain new and existing customers. But what if you don’t want the pressure of writing frequent blogs and directing them to your website? Scrap the schedule and try publishing ‘blog’ style …
5 Things A Copywriter Will Do For Your Family Brand Content (That You’re Not)
Don’t have the budget to hire a copywriter? Can’t quite see how outsourcing copy and content writing will benefit you? Not to fear! Plenty of parent bosses are acing their web wording without help (damn). So whether you want to …